How do Google and Facebook answer the most dangerous question?
TRUE GAME DATA COLD WAR HOW TO
The genius ( and some justifiably ponder if it’s evil genius) of companies like Google and Facebook is they realized how to make money in a free world - by which I mean the world of Free: The Future of a Radical Price, the 2009 book by Chris Anderson.īy encouraging their users to freely share their own personal data, Google and Facebook ingeniously answer what David Loshin calls the most dangerous question in data management: What is the definition of customer? This mindset makes sense because sharing data with the world, especially for free, couldn’t possibly be profitable - or could it? In this sense, advocates, including myself, of data governance are advocating socializing data within the enterprise so that data can be better capitalized as a true corporate asset. In other words, almost no one in the enterprise data management space is suggesting that data should be shared beyond the boundary of the organization. My earlier remark that data is an asset only if it is a shared asset, across the silos, across the corporate culture, is indicative of the bounded socialist view of enterprise data. In enterprise data management, one of the most debated ideologies is whether or not data should be viewed as a corporate asset, especially by the for-profit corporations of capitalism, which is (even before the Cold War began), and will likely forever remain, the world’s dominant economic model. One of the major tenets of the Cold War was the conflicting ideologies of socialism and capitalism. The Cold War, which lasted approximately from 1946 to 1991, was the political, military, and economic competition between the Communist World, primarily the former Soviet Union, and the Western world, primarily the United States. Later, while ruminating on this light-hearted exchange, I wondered if we actually are in the midst of the Data Cold War. “Oh no,” Mark humorously replied, “decades of political rhetoric about socialism to be ruined by a discussion of data!” And I quipped that discussions about data have been accused of worse, and decades of data rhetoric certainly hasn’t proven very helpful in corporate politics. To which I responded that the more socialized data is, the more capitalized data can become. “Soon we’ll be having arguments about capitalizing over socializing our data.” “That’s very socialist thinking,” Mark Madsen responded.
I tweeted that data is an asset only if it is a shared asset, across the silos, across the corporate culture, and that, in order to be successful with data governance, organizations must replace the mantra “my private knowledge is my power” with “our shared knowledge empowers us all.” For example, while live-tweeting during last week’s episode of DM Radio, the topic of which was how to get started with data governance, I tweeted about the data silo challenges and corporate cultural obstacles being discussed. One of the many things I love about Twitter is its ability to spark ideas via real-time conversations.
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